{"id":18130,"date":"2025-10-10T01:22:50","date_gmt":"2025-10-10T01:22:50","guid":{"rendered":"https:\/\/dailysutoon.com\/?p=18130"},"modified":"2025-10-10T01:22:50","modified_gmt":"2025-10-10T01:22:50","slug":"matt-kathy-sierra","status":"publish","type":"post","link":"https:\/\/dailysutoon.com\/?p=18130","title":{"rendered":"Matt: Kathy Sierra"},"content":{"rendered":"<p>I was reminded today of the profound marketing influence of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kathy_Sierra\">Kathy Sierra<\/a>, who was a pretty prolific blogger and speaker back in the day. I would summarize her thesis as such: <strong>Your best marketing and communication should talk about how you make your users awesome, not how you\u2019re awesome<\/strong>. If you\u2019d like to check out some of her talks, <a href=\"https:\/\/href.li\/?https:\/\/wordpress.tv\/2008\/10\/31\/wordcamp-sf-2008-kathy-sierra-kicking-ass-and-creating-passionate-users\/\">she spoke at WordCamp in 2008<\/a>, <a href=\"https:\/\/vimeo.com\/81625882?fl=pl&amp;fe=ti\">at Business of Software in 2013<\/a>, and at <a href=\"https:\/\/www.youtube.com\/watch?v=iBtcGwHPMKM\">Mind the Product in 2015<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was reminded today of the profound marketing influence of Kathy Sierra, who was a pretty prolific blogger and speaker back in the day. I would summarize her thesis as such: Your best marketing and communication should talk about how you make your users awesome, not how you\u2019re awesome. If you\u2019d like to check out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18130","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dailysutoon.com\/index.php?rest_route=\/wp\/v2\/posts\/18130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailysutoon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailysutoon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailysutoon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailysutoon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18130"}],"version-history":[{"count":0,"href":"https:\/\/dailysutoon.com\/index.php?rest_route=\/wp\/v2\/posts\/18130\/revisions"}],"wp:attachment":[{"href":"https:\/\/dailysutoon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailysutoon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailysutoon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}